There is a new trend in fashion: the Asgi shoes.

Alot of fashion shoes are designed from the outside in. Designers create a look and then place a sole on it, forgetting we have to live in them! Asgi start shoes from a different place – Your feet.  Asgi’s footcentric design means simply that they focused design efforts on the foot first and then built the shoe from the inside-out.

Asgi is revolutionizing the footwear industry with its Soleplex technology, a pioneering comfort system that supports the natural contours of the foot, while creating an entirely new fashion look.

The Soleplex technology consists of three main parts, the footbed and stabilizer, the chassis and the pods, creating a first-of-its-kind comfort system that is luxurious both in look and feel.

Asgi’s fall line also includes Casual and Sports Collections. The fall Casual Collection adds new designs such as the Iris Loafer and Daisy Ballerina. Asgi’s Casual and Sports lines range in price from $134 to $195. Asgi shoes are available in 400 stores throughout the U.S. including select Nordstrom stores and all Walking Company locations. Asgi plans to launch a men’s line in 2009. For more information, please visit www.asgishoes.com.

 About Asgi

Asgi creates stylish footwear that incorporates innovative comfort technology usually reserved for high-performance athletic lines. Asgi’s casual, sport, sandals, pumps and boots collections are designed from the inside out using its worldwide patent-pending Soleplex™ technology. Designed for comfort first, Asgi shoes support the natural contours of the foot, while creating an entirely new fashion look. Formed in 2005 and headquartered in Seattle, Asgi collections are available in 400 stores throughout the U.S. including select Nordstrom stores and all Walking Company locations and online. Asgi shoes are also available in Canada, Australia, United Kingdom and Germany.