Social bookmarking is rapidly becoming an easier way of finding more useful information than search engines provide. The downfall of current search engines (Google included) is that you have marketing companies spending big money to be the top ranked sites for keywords that you are looking for online. Social bookmarking is great. It helps sites gain popularity via positive feedback from users, who bookmark it on a special social bookmarking site. Social bookmarking is a way to save and share bookmarks on the web. You can tag a web page that you find interesting and share it with other people.

Social bookmarking is a pretty crowded field on the Web, with delicious.com (formerly del.icio.us) taking the greatest amount of mindshare, although I have no idea if they’re still holding the majority of the market. The increased use of bookmarking tool aggregators like ShareThis show that the gaggle of bookmarking sites is a little confusing for everyone.

Social bookmarking is not just the passive action of saving links to websites you have visited. Many social bookmarking services and some specialised websites have tools to assist you to add your social bookmarking links to your website, blog or wiki etc and vice versa. Social bookmarking is based on the idea of a sites popularity being decided by the visitors of that site. Make sure you are adding important sites that you use every day to these sites, as well as your own personal websites.